Challenge: Keeping Customers Informed on Frequent Deliveries
A California-based fashion rental and subscription company built its business on providing customers with quick and seamless clothing swaps. Many of its most engaged subscribers—such as social media influencers—rely on the service to frequently refresh their wardrobes.
However, once an order left the warehouse, customers had limited visibility into their shipment’s status, leading to uncertainty about when their new outfits would arrive. The company needed a real-time tracking solution to enhance the customer experience by delivering faster, more accurate shipment notifications.
Solution: Implementing FedEx Advanced Integrated Visibility Webhook for Near Real-Time Shipment Updates
By adopting FedEx Advanced Integrated Visibility Webhook, the company now receives near real-time tracking updates, which are immediately relayed to customers. This integration enables them to:
- Provide precise delivery timelines, including notifications on EDTW (Estimated Delivery Time Window) which reduces uncertainty about when packages will arrive.
- Share package images upon delivery with PPOD (Picture Proof of Delivery), giving customers visual confirmation when their shipments reach their doorstep.
- Ensure high-volume tracking efficiency, receiving over 22,000 tracking status updates per week to keep up with frequent order rotations.
Impact: Faster Updates, Better Customer Experience
With webhook-driven tracking, customers no longer must guess when their next fashion rental will arrive. Near real-time updates and notifications improve customer satisfaction and engagement, reinforcing the brand’s commitment to speed, convenience, and reliability.
By integrating FedEx Advanced Integrated Visibility Webhooks, this company has streamlined its operations, enhanced the customer experience, and empowered subscribers to plan their outfits with confidence, giving all parties peace of mind about their orders.
