Implementing Near Real-Time Shipment Tracking

A major e-commerce retailer in the photography and videography industry sought a solution to provide faster and more accurate shipment tracking updates to its customers.

To enhance the customer experience, the retailer adopted FedEx Advanced Integrated Visibility Webhooks, a tool that provides near real-time tracking updates throughout the shipment lifecycle. By integrating webhooks tracking data into their system, they could:

Deliver shipment updates to customers via branded notifications.
Direct customers back to their website for real-time order tracking.
Gain deeper insights into order fulfillment bottlenecks and delivery trends.

Once the retailer began receiving 200,000 near real-time tracking updates per day, its operations team leveraged this data to refine both customer notifications and internal fulfillment processes. This improved transparency not only benefited customers but also helped optimize logistics workflows.

Impact: Faster Customer Notifications, Enhanced Experience

"FedEx Advanced Integrated Visibility Webhook is significantly faster than our previous tracking data feed," said a senior logistics executive at the retailer. "Before using webhooks, our delivery notifications could be delayed by up to 90 minutes. Now, we notify customers within minutes of their package being delivered."

By integrating real-time tracking updates, the retailer has improved both operational efficiency and customer satisfaction —ensuring that every order is not just shipped but tracked and communicated with precision.